Who We Are

Brad Peterson founded On Point Solutions in 2009. He brings over two decades of sales management, business development and leadership expertise to the On Point team. Most of Brad’s career has been invested into the manufacturing and industrial market segments. Brad believes in hiring talented professionals, aligning them with a clear vision and supporting them so they can perform to their potential. Brad has been married to Betsy for 35 years. Together they raised four children and have nine grandchildren. He is actively involved in Crossroads Community Church in Sheboygan, WI. In his free time, Brad enjoys raising and training English Setters for hunting and field trials, and spending time with his grandchildren.

Jordan Peterson has been selling & marketing industrial manufacturing equipment since 2012. He holds a BS in Business Administration with an emphasis in sales, marketing and entrepreneurship from University of Wisconsin-Stout. While working with metal fabricators in Wisconsin, he quickly learned to utilize his experiences as a former collegiate athlete to bring contagious energy and a disciplined approach to each of his projects. In 2017 Jordan relocated to Tennessee to spearhead expansion of On Point Solutions in the southeast. .Jordan enjoys spending his spare time in the great outdoors hunting, fishing and playing golf. An ardent Wisconsin sports fan, he currently resides in Nashville, TN with his german wirehair pointer, Boone.

Joshua Peterson serves On Point Solutions as Managing Partner focused on Operations Management and Financial Management functions. Josh joined On Point Solutions in 2016 and acted as a Territory Manager in the state of Wisconsin. Before joining the family business, he spent 5 years as a Facilities Engineer with a Fortune 500 company and served as an Army Engineer Officer in the Wisconsin National Guard for 9 years. Josh has a bachelor of science in Engineering Technology from the University of Wisconsin-Stout and an MBA in Finance from the University of Wisconsin-Whitewater. He is passionate about the metal fabrication industry and enjoys the people within it.  He resides in Hartland, WI with his wife Alix, two daughters Rosalie and Estelle, and his bird dog, Chief.  He enjoys western big game hunting, Wisconsin outdoors, football, and golf.

Nicholas Black serves On Point Solutions as the Director of Sales. Since 2013, Nick has been in the metal fabrication industry and has been consulting with business owners on capital equipment projects since 2018. Previously, he served as a United States Marine on active duty for 5 years in the aviation field. From there, Nick completed a BA in Business Administration through the American Military University with a focus on marketing and sales. Standing strong in his faith, Nick serves The Rock of NEA as a Youth Ministry Leader where he aims to guide young believers to be followers of Christ. Outside of work and church, Nick and his family spend their free time rock crawling in the Ozark Mountains or tubing behind a boat on the lake.

Ross Carey started his journey with On Point in January 2020 and has been a vital member of the team ever since. Prior to joining On Point, Ross was a Territory Engineer for 3 years and has also worked in Metal Fabrication as a Mechanical Engineer and Shop Floor Manager. Ross is a highly qualified professional with a Bachelors in Packaging Engineering from University of Wisconsin Stout. He currently resides in Green Bay, WI with his wife. When he's not working, Ross enjoys spending time on the golf course, going hunting, and staying fit through fitness training. With his diverse background and experience, Ross is able to bring a unique perspective to his role as Key Accounts Manager at On Point.

James Taraboi has worked for On Point-Solutions since May of 2021 as a Territory Manger in Wisconsin. Previously he spent 10 years in various manager roles in manufacturing companies, and currently serves as an Engineer Non-commissioned Officer in the Army National Guard. James has a BS in Business Administration with an emphasis in Sales and Marketing from the University of Wisconsin-Oshkosh. While working with metal fabricators in Wisconsin, he quickly learned to utilize his experiences as a former collegiate athlete to bring energy and a disciplined approach to each of his projects. He resides in Green Bay, WI with his wife Paula and son Hendrix. Outside of work he enjoys spending time outdoors; boating, hunting and golf.

Johnny Lanser is a professional with over 15 years of experience in sales and territory management, Johnny brings a wealth of knowledge to the team. Most recently, he has been working in the industrial equipment industry in Southeast Wisconsin. When he's not working, Johnny enjoys spending time with his family, including his wife Laura and their four kids. The Lanser family can often be found on the water or in the woods, or participating in one of the many sports they are all involved in. Johnny's strong work ethic, vast industry experience, and passion for his family and community make him a valuable asset to the On Point team.

Ross Beals is a true Nashville local with a passion for both business and the great outdoors. Ross received his BS in Business Administration from Tennessee Tech University (TTU) and has since honed his skills in Solution Sales, Project Management, and Customer Service. When Ross isn't closing deals and managing projects, you can find him spending time with his family, exploring the beautiful Tennessee wilderness, or playing music. A former athlete, Ross still maintains an active lifestyle and loves all levels of football, though he doesn't have a specific team he supports. With deep roots in Nashville, Ross brings a unique blend of local knowledge and business acumen to the team. He's committed to delivering the best solutions and customer service to clients and is dedicated to making Nashville a better place.

Greg Jordan has been in the steel sales and manufacturing industry since 2012 but brings 20 years of sales experience to the team. He joined the On Point team in 2019. Greg holds a B.S in Organizational leadership from Union University in Jackson Tennessee. He enjoys the challenges of building, managing, and maintaining Mississippi and West Tennessee territories. Greg has learned that building relationship quickly, and hard work helps to give our team the edge in providing solutions to the metal fabrication Industry.  When he is not hard at work for On Point Solutions, Greg is a pastor of a rural church and enjoys the outdoors, spending time with his family as well as occasional round of golf.  He currently resides in Atoka Tennessee just minutes from Mississippi.      

David Rice is an experienced industrial sales professional with a wealth of knowledge and expertise. David has been in the industry since 2014 and has spent the past decade honing his skills in creating value-added solutions to solve problems for customers. He holds a BS in Industrial Distribution from the University of Alabama at Birmingham, making him well-equipped to handle any challenge that comes his way. David calls Sterrett, AL home, where he resides with his wife and son. In his free time, David enjoys getting outdoors and immersing himself in nature, whether it be hiking, fishing, or hunting. His passion for the outdoors is evident in his approach to work, where he brings the same level of dedication and enthusiasm to helping customers find the solutions they need. We are thrilled to have David as part of our team, and we know that his expertise and passion for the industry will make him a valuable asset to our customers.